Dils at MAPIC Italy 2025: focus on value, growth, and innovation in retail real estate

Dils took part once again this year in MAPIC Italy, the leading Italian event dedicated to the commercial and retail real estate market, held on May 14th–15th, 2025, at Superstudio Maxi in Milan.

The central theme of the 2025 edition was “Creating value to drive growth,” developed through a programme exploring four key areas: customer experience, investment, sustainability, and technological innovation.

“The renewed interest from international brands -commented Nicole Brambilla, Senior Manager High Street & Luxury Retail at Dils – is a clear sign of the strength and attractiveness of the Italian market. The retail sector is experiencing a dynamic phase, with an increasing number of global players choosing to expand their presence through new openings or by optimizing existing spaces, focusing on strategic locations and experiential formats that align with new consumer habits.”

With over 2,100 attendees — including more than 700 retailers, restaurant chains, and leisure operators — the ninth edition of MAPIC Italy reaffirmed its status as a key meeting point for industry professionals and a privileged observatory of emerging trends.

The market’s strong recovery and this year’s record participation further strengthen MAPIC Italy’s strategic role in the retail real estate landscape. A success that sets the stage for a new chapter in 2026, when the event will move to Rho Fiera Milano — a sign of its ongoing evolution and the growing centrality of the sector.